Hello everybody! For many months I have been researching and writing about how social identity influences conservation and environmental stewardship. The social identity approach is one of the cornerstones of Social Psychology, and it has been used to explain phenomenon like: race relations in the US, school bullying, stereotypes, who we listen to, the conditions that give rise to social change, and more.
My first post on this topic summarized the two most important social identity-related theories, and my second one gave some examples on how they influence environmental stewardship. My newest post gives suggestions on how to actually use social identity research to benefit conservation. It mostly focuses on how to improve intergroup relations (which is essential to a host of causes) by addressing that most nefarious of group processes: in-group bias (AKA intergroup discrimination).
To read my newest post, click here. I’d love to know what you think about it: specifically if you think my language was too confusing. I used more big words than normal in order to keep my content under 800 words without omitting important information, and I’d like to make sure I didn’t lose anybody by doing so.